I originally found this article through the Social Media for Customer Service & Call Centers group on LinkedIn. It’s a great article about something I’m a huge advocate for; how to better connect with your customer in a way that makes them feel like a human. I especially like the way that Mr. Marsh brings together the group consciousness of social media and how it can help companies create a humanizing customer experience with their companies.

https://www.salesforce.com/blog/2016/09/how-to-be-human-rewriting-script-customer-care.html